Responsibilities:
- Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
- Create, curate, and manage published content (images, videos, and written posts) across various social media platforms (e.g., Facebook, Instagram, Twitter, Pinterest).
- Monitor social media channels for trends, customer inquiries, and feedback, responding promptly to enhance customer relations.
- Collaborate with marketing and design teams to ensure cohesive messaging and branding.
- Analyze and report on social media performance metrics, using insights to refine and optimize strategies.
- Stay updated on the latest social media trends, tools, and best practices to keep the agency’s presence relevant and engaging.
- Plan and manage social media advertising campaigns to promote travel packages and services.
- Organize and run social media contests, giveaways, and campaigns to boost engagement and follower growth.
Qualifications:
- Bachelor’s degree / diploma in marketing, communications, or a related field.
- Proven experience as a social media manager or similar role, preferably in the travel industry.
- Strong knowledge of social media platforms, tools, and analytics.
- Excellent writing, editing, and communication skills, with a keen eye for visual aesthetics.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative mindset with strong problem-solving skills.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong understanding of SEO, content marketing, and digital marketing principles.